My approach is based on creative inquiry— connecting with users and asking "why" until I uncover a deeper insight.
For brand strategy, I use human-centred design to help brands understand their purpose and craft a compelling story.
For digital strategy, I investigate how brands and technology can play well together. I create digital interactions that are meaningful and memorable.
MY SKILLS & EXPERIENCE
— BRAND & CAMPAIGN STRATEGY
— USER RESEARCH & EVALUATION
— FACILITATION & DESIGN SPRINTS
— PRODUCT ROADMAPPING AND PROTOTYPING
"Rosie facilitated a series of strategic brand workshops for the Environmental Protection Authority, which refined our understanding of the audiences and direction of our Safer Homes strategy, which aims to protect people and the environment in their domestic setting, and the fit with the EPA's wider strategic goals. Our team enjoyed the sessions, and they resulted in useful, clear, guidelines."
— Lesley Meadows, Principal Communications Advisor at the EPA
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