MY PROCESS
My approach is based on creative inquiry— connecting with users and asking "why" until I uncover a deeper insight.
For brand strategy, I use human-centred design to help brands understand their purpose and craft a compelling story.
For digital strategy, I investigate how brands and technology can play well together. I create digital interactions that are meaningful and memorable.
MY SKILLS & EXPERIENCE
— BRAND & CAMPAIGN STRATEGY
— USER RESEARCH & EVALUATION
— FACILITATION & DESIGN SPRINTS
— PRODUCT ROADMAPPING AND PROTOTYPING
For a more detailed list, check out my Linkedin.
INDUSTRY RECOGNITION
From the DINZ Best Awards & ADGA Awards: The Drive Community Toolkit was a collection of learning-to-drive resources for educators working with high-risk New Zealand youth. We aimed to accomodate a range of learning styles with tactile playing cards, workbooks, lesson plans, and VR glasses. The project won a gold in the Public Good category at the 2018 NZ Best Awards, and a Merit in the Social & Community category at the 2018 ADGA Awards.
TESTIMONIALS
"Rosie planned and facilitated a number of high-quality workshops for the Drive Programme. Rosie was able to take the workshop attendees, who had little or no experience in product branding, on a journey of discovery by educating us on different branding principles and then enabling us to ideate and develop our own ideas for our digital product.
Rosie was also instrumental in our project’s development of customer journey maps. What was especially important for this was her ability to get in front of our (sometimes tricky to engage) audience and speak to them in a way in which they were comfortable sharing their stories. She did an excellent job of documenting and communicating these findings in a way that brings our customers and their key challenges to life. This work was completed at a very high standard and has proved invaluable throughout the entirety of our project."
— Brendon Moore, Project manager at NZTA
"Rosie facilitated a series of strategic brand workshops for the Environmental Protection Authority, which refined our understanding of the audiences and direction of our Safer Homes strategy, which aims to protect people and the environment in their domestic setting, and the fit with the EPA's wider strategic goals. Our team enjoyed the sessions, and they resulted in useful, clear, guidelines."
— Lesley Meadows, Principal Communications Advisor at the EPA
CLIENT SNAPSHOT
Curious to know more? Let's have a conversation.